For men, watches are treated more as an important accessory than a something to tell time. It adds sophistication to one’s outfit, much like how jewellery works for women’s fashion. And while there are a lot of brands that cater to this need, there are certain ones that people tend to hold above all else, especially when it comes to luxury watches.


The reason for this varies from person to person. So while some brands appeal to a person’s taste, uniqueness, style, or the quality of its interior and exterior design, it often all boils down to personal preference.

That said, if you’re looking to shop for an IWC watch in Dubai, here is a list of the most deluxe and classy watch brands that can go head to head with such a timepiece.


Easily the most recognizable one on the list, Rolex is one of the largest luxury brands worldwide. The company was founded in Geneva, and is considered one of the most sought-out manufacturers of luxurious timepieces. Rolex has earned numerous awards over the years, as it has brought a myriad of innovative features into the wristwatch technology, such as waterproofing, multiple time zone display, automated date changes, as well as chronometer certification for wristwatches. Rolex watches are considered excellent investments, as its older models still fetch an amazing price on the market, as compared to other timepieces.

Vacheron Constantin

Founded at Geneva, Switzerland in 1755 by Jean-Marc Vacheron, Vacheron Constantin is said to be among the list of the oldest manufacturers that continue to create timeless pieces to date. Its design often goes a simple and minimalist look, but still comes off as elegant and refined, a perfect match for formal wear and black tie events. But don’t let that simple look fool you. Inside each timepiece houses the thinnest full-rotor automatic movement in the globe, letting it keep its slim design while still delivering an accurate movement and time-keeping.

Ulysse Nardin

Ulysse Nardin is renowned for its high-precision marine chronometers and sophisticated designs. They have managed to garner 18 international medals and thousands of first prizes for producing innovative watches with ground-breaking material and methods, earning them a spot on the top-tier brands to date.

Audemars Piguet

Founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet, Audermars Piguet is a manufacturer of ultra-luxury Swiss watches that specializes in highly-complex mechanical timepieces. It is among the oldest watch manufacturers around the globe that is still owned by its founding families. With almost 150 years under its belt and still going strong, it is a highly-respected brand among collectors and enthusiasts alike. It is not surprising that a lot of people in the top brass can be seen sporting Audemars Piguet watches in Dubai. It is certainly a worthy investment due to the style and elegance it adds to your appearance and it is an amazing timepiece to have for years to come.